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Information Society Technologies
European Commission
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TravelCRM in a few words...

TravelCRM involves the pooling of data from groups of travel agencies in
order to generate enough information for useful Business Intelligence
analysis.
Based on a SaaS model, the business is founded on servicing back the pooled results of CRM and BI processing, which requires distributed data access and processing at the back-end and a B2B layer at the front-end.


Case Study

Download the TravelCRM – Advanced Travel CRM with Grid Technology (BE21) - case study


Situation

The increase in do-it-yourself travel sites has caused travel agencies today to lose their status; to stay in business, travel agencies need to find the way to capture new clients or improve the rapport with the few existing ones.

To face competition, travel agencies must offer high-value personalized travel services for their customers at competitive prices. For that, they must analyze their customer data through Business Intelligence processing.
Yet current practise is characterised by the lack of customer data acquisition by small travel agencies and, thus, the impossibility of develop marketing campaigns based on very small volumes of BI information available to them.
Also, travel agencies lack the necessary CRM and BI tools because the expense of these tools cannot be justified in a context when data collected by a single agency is insufficient, and there is no data sharing across agencies.


Objectives

Solution

TravelCRM will deploy a Grid platform capable of integrating and pooling CRM and BI applications and their functionalities in order to achieve massive and secure processing of CRM & BI data across different domains, and make the results accessible to multiple travel agencies through a common back-end.
The outcome data will be used to extract relevant BI to address personalized marketing campaigns to be carried out by travel agencies.


Business Impacts

The offer of business intelligence services to travel agencies is expected to have the following business impacts:


  • Understand better their primary assets, their customers, in order to serve them better and increase loyalty.
  • Create behavioural patterns and cluster customers accordingly.
  • Create a unique and shared view of each customer across all travel agencies that subscribe to the CRM+BI service.
  • Predicting response based on past performance and behaviours.
  • Design marketing campaigns that focus on specific customers’ needs.
  • Reduce the costs of marketing campaigns by just focusing on the targets most likely to respond favourably.
  • Decide which new products and services are needed and must be developed.
  • Help staff tourist sector better by knowing what channels and what packaging schemes are most demanded.
  • Develop a realistic and compelling business model based on a SaaS that is attractive and sustainable for Grid providers, technology providers, travel wholesalers, travel agency groups and travel agencies as well as attractive for the final travelling consumer.




Partners

 


 


 


 



Sector-related Events

The business will be presented at fairs and other events for the travel sector, such as the most important professional travel exhibitions in Europe: Fitur (Madrid), BIT (Milan), ITB (Germany), Top Ressa (France) and WTM (London). Likewise, it will be presented in events, showrooms and conventions organised by Avantours, Star and Edenia.


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